Generative AI in Recruitment: How Top Companies are Transforming Hiring

Posted on 10 May 2024

New technologies based on AI are already changing the process how new talents are acquired.
New technologies based on AI are already changing the process how new talents are acquired.

In today's competitive job market, companies are turning to cutting-edge technologies like generative AI to streamline their recruitment processes and attract top talent. Several leading organizations have already implemented AI-powered solutions to enhance candidate experience, reduce bias, and make better hiring decisions.

Electrolux, for instance, has seen an 84% increase in application conversion rate and a 51% decrease in incomplete applications by adopting an AI-powered platform with features like hyper-personalized career sites and automated campaigns. Similarly, Brother International Corporation achieved a 140% increase in completed applications and a 45% increase in page views after implementing AI tools.

Kuehne+Nagel, on the other hand, uses AI to analyze candidate performance and assign them to other roles where they may be a better fit, especially for novel job descriptions. HYRGPT, an AI-powered recruitment platform, screens resumes, generates personalized interview questions, and evaluates candidates based solely on their responses to eliminate bias.

WeCP, a company that has evaluated hundreds of thousands of candidates for companies like Unilever, Siemens, and P&G, uses an AI copilot to generate questions and tests, evaluate problem-solving and communication skills, and uncover insights about each candidate.

Other notable examples include Unilever, which saw a 90% reduction in time to hire and a 50% increase in quality of hire by partnering with HireVue to use AI for video interviews and assessments. Hilton achieved a 50% increase in candidate engagement and a 30% reduction in time to fill by using AI chatbots to engage with candidates, answer questions, and schedule interviews.

As generative AI continues to evolve, it is clear that companies that embrace this technology will have a significant advantage in attracting and retaining top talent. By streamlining the recruitment process, improving candidate experience, and reducing bias, these AI-powered solutions are transforming the way companies hire and build their workforce.

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